Surgical Oncology News

This section features a sampling of news related to surgical oncology from the popular press, from press releases received, or SSO news directly pertinent to SSO members.

New Identity for The SSO Foundation

Author: SSO Staff
Date:
Dec 21, 2014

The James Ewing Foundation has recently been renamed The SSO Foundation and has a new brand identity following an eight-month long brand exploration process. The Foundation, established in 1978, was originally named in honor of James Stephen Ewing, MD, the founder of SSO and widely regarded as the "Father of Oncology."

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The new logo and brand identity crafted for The SSO Foundation illustrate the pillars of the Foundation: research, education and innovation. As shown, the logo features The SSO Foundation in a clean, modern typeface, accompanied by an icon accented with the recognized cancer awareness ribbon in the shape of "S" signifying SSO. The spherical shape of the icon, along with the ribbon's added subtle reference to the equator, represent SSO and the Foundation's contributions to global efforts to overcome cancer and inspire hope among cancer patients.