SSO Unveils New Brand Identity at SSO 2019

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During the Society’s annual Presidential Address, Armando Giuliano, MD formally presented the new brand identity for SSO. The change reflects how our Society is dynamic, contemporary, and moving forward. The new tagline – Leading. Together. – spotlights leadership both for the Society and for our members and stresses the multidisciplinary and collaborative ways we engage to advance surgical oncology. The new brand symbolizes an active and engaged membership as well as an organization that strives for continuous improvement, excellence, and impact to achieve better surgical outcomes for cancer patients.

Our new brand highlights the important benefits members gain by engaging with our Society. There are 12 discrete ways that SSO delivers value. Essentially, SSO allows you to:

  • Stay on the leading edge of research and practice
  • Integrate the highest quality standards into your practice
  • Connect and collaborate with peers and experts worldwide
  • Enhance your professional reputation
  • Gain first-hand support for the challenges you face every day
  • Deliver the best cancer care to you patients
  • Hear and reflect on different perspectives to issues and controversies
  • Contribute toward advancing the profession
  • Guide and mentor younger cancer surgeons
  • Effectively participate and lead care delivered by multidisciplinary teams
  • Gain insight into practice-changing trends and innovations
  • Develop lifelong professional relationships with colleagues

Learn more about the new brand.