March 29, 2019, San Diego, CA —Society of Surgical Oncology President Armando E. Giuliano, MD, today unveiled the new SSO brand during his Presidential Address to attendees at SSO’s 2019 Annual Cancer Symposium in San Diego.
The new brand logo features a contemporary SSO logo treatment with the tagline “Leading. Together.”
“We use the words “Leading. Together.” to reflect our position as THE organization of like-minded members working together and leading the profession,” Giuliano said. “The SSO’s new brand emphasizes our leadership strengths and projects our open, inclusive, and forward-thinking culture. The brand also illustrates our global community and our collective desire for new programs, new solutions, and new advancements.”
According to the SSO Brand Guidelines: A brand is an entity that is the culmination of unique experiences and relationships between products, organizations and services, and the people who interact with them through four primary encounters:
- Words and messages that convey the brand attributes
- Visual elements that depict the brand essence
- Interactions with individuals representing the brand
- Experience with services and products associated with the brand
“The rebranding process was a part of the Society’s three-year strategic plan that has eight goals, one of which is focused on developing an inclusive brand image. We also have articulated eight distinctive values that exemplify the ways we deliver on the SSO brand promise and shape the development of future programs,” said SSO Chief Executive Officer M. Eileen Widmer, CAE, CFRM.
To learn more about the new SSO brand, visit: https://www.surgonc.org/about-sso/introducing-the-new-sso-brand/
About the Society of Surgical Oncology
The Society of Surgical Oncology (SSO) is the premier organization for surgeons and health care providers dedicated to advancing and promoting the science and treatment of cancer. The Society’s focus on all solid-tumor disease sites is reflected in its Annual Cancer Symposium, monthly scientific journal (Annals of Surgical Oncology), educational initiatives, and committee structure. The Society’s mission is to improve multidisciplinary patient care by advancing the science, education, and practice of cancer surgery worldwide.